Overview
Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-image Tweets. In fact, Tweets with visual content are three times more likely to get engagement. So, choosing the right images and creating great visual content for Twitter matters. And, of course, that includes getting Twitter image sizes right.
Profile Picture
Twitter Profile Picture
- Recommended image size: 400 by 400 pixels
- Minimum image size: 200 by 200 pixels
- Maximum file size: 2MB
Header
Twitter Header Image
- Recommended size: 1500 x 500 pixels
Tips:
- To future-proof the image, it’s best to use the maximum size.
- Header images are cropped to an aspect ratio of 3:1.
- Keep in mind that the way header images display changes depending on the monitor and browser being used.
In Stream Photos
Twitter In-stream Images
- Recommended size: 1600 x 900 pixels
- Minimum size: 600 by 335 pixels
- Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
- Supported formats: GIF, JPG and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
Card Image
Twitter Card Image
Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card. (This is how it all works, by the way.)
- Minimum size: 120 x 120 pixels
- Supported formats: GIF, JPG, PNG
- Maximum file size: 1MB
Tips:
- You can test what your Twitter summary card will look like and see a preview using the card validator.
- There is a range of different Twitter cards, so also a range of sizes. As well as the regular summary cards, there are summary cards with large images, app cards and player cards.
Ads
Twitter Ads
- Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
- Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
- App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
- Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
- Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
- Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Resource: Find more information here on how to advertise on Twitter.