Instagram Image Sizes

Instagram Profile Picture

Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big. Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram Post (feed photos):

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

• If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
• When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
• If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
• If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
• If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

Resource: Learn how to edit Instagram photos like a pro.

Instagram Photo Thumbnail

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide

Tips:

• Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.
• To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Instagram Stories

Image size: 1080 x 1920 pixels

Tips:

• This is an aspect ratio of 9:16.
• Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
• If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.
• Instagram Reels use this same sizing.

Resource: Take your Instagram Stories to the next level with these free templates.

Instagram Carousel

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram Reels

• 1080 x 1920 pixels
• This is an aspect ratio of 9:16.
• Cover photo: 1080 x 1920 pixels
• Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Instagram Ads

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Tips:

• Remember: Instagram ads appearing in users’ feeds cannot have more than 30 hashtags.
• There are also recommendations for the number of characters included in an ad’s primary text and headline.

Instagram Stories Ads:

Image Size: 1080 x 1920 pixels

Tips:

• Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.
• As of September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad space is text.